We regularly keep on updating our website with the latest products and styles in fashion. You can find these products in various categories as well as in our Specials > New Arrivals section. For latest Jewelry Products and Designs, you can also browse our latest ECatalogs.

Creating an account on our website is a simple procedure and essentially requires your Email Address as it will be considered as your User Name. You can Create New Account by clicking 'Sign In' link available at the top of our website and Sign In page will appear. On this page, you need to click 'Create New Account' button to get Registration Form. You need to enter all the required information in respective fields and click 'Create New Account' button to submit your account information. On successful creation of your account, a confirmation page will appear as well as you will get a confirmation email. After creation of your account, you will be able to access this account by entering your Email Address and Password information at Sign In page.

While browsing the products on our website, you may come across many products that you would like to purchase from us sometimes in future. Our website offers you the facility to store all these favorite products in your own Wish List for future reference. To create your own Wish List, you need to have an online account on our website. You have to sign in into your account to add products in your Wish List. After that, on browsing you can just click 'Add to Wish Listï' link on the Product Display or Product Detail pages to add your favorite products to your Wish List.

To share your Wish List with your friends, you have to first access your Wish List. In your Wish List, simply click on the 'Email Wish List' link to email your entire Wish List, containing details of all your favorite products, to your friends. But if you wish to send details of only one product of your Wish List to your friends then you need to click on the 'Email' link available against that particular product in the grid. Clicking on these links will display a simple form where you need to enter your Friend(s) Email Address along with email Subject and your optional Message. Just enter the required information and click on the 'Email This Page' button to email your entire Wish List or a particular product details to your friends.

In case of any queries about our products, services or website, you can opt for our Live Help services. Our Live Help services include Online Chat & VoIP Services where you take instant help from one of our Expert Sales Associates on any of your queries. You can click ‘LIVE HELP’ link available at the top of our website and Live Help page will appear. Our Live Help services are intended to improve our Customer Support and your experience with us. You can chat or talk to one of our Sales Associates anytime from anywhere in the world through following Live Help Options:

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When you go out to buy a sparkling diamond, you must consider 4Cs of diamonds - Cut, Color, Clarity and Carat weight, as a base for your buying decision. These 4Cs will help you to choose the best diamonds on the same criteria on which jewelers use to select them. To learn more, click on Diamond Buying Tips.

Regular cleaning of Diamond Jewelry is essential to maintain shine and brilliance of diamonds. On wearing them, they get dirty as you use various skin and body care regimen such as soaps, lotions and even our skins natural oils. Even when you are not wearing them, they collect dust. You can clean your diamonds at home by your own by using soft brush, water and soap or by using readymade jewelry cleaners. You can also take services of a professional jeweler, where he will check security of the settings also. Diamond jewelry should be stored individually in a soft cloth pouch to ensure that a diamond should not scratch other diamonds or other jewelry. You should not wear diamond jewelry while doing heavy work. You should avoid the situation where your diamonds come in contact with chlorine bleach, hair spray or other chemicals because they can pit or discolor the mounting. To learn more, click on Diamond Care.

Diamonds are always appreciated for their beauty and rarity and considered as a symbol of wealth and power. The largest and most rare stones have been noted throughout history. Some of the World?s Most Famous Diamonds of all time includes: The Cullinan, The Cullinan I / Great Star of Africa, The Cullinan II, The Centenary Diamond, The Orloff, The Regent, Koh-i-Noor (Mountain of Light), The Great Chrysanthemum, The Idols Eye, The Taylor-Burton, The Sancy, The Blue Hope, The Tiffany and Hortensia.

A Gemstone is a mineral or rock, which can be used in jewelry after cutting or faceting and polishing. Gemstones are diverse in their beauty and many gems are available in a stunning variety of colors. After a skilled cutting and polishing of a gem, full color and luster can be seen. To learn more, click on Introduction to Gemstone.

When shopping for jewelry, it's not unusual to start wondering what the difference is between a Carat and a Karat. Both the terms are used for the purpose of measurement. The term 'Carat' refers to the weight of a diamond. It is derived from the carob seeds, which are remarkably consistent in weight and shape and so were the favored scale balances in ancient times. This was standardized in 1907 and after that 1 carat became 0.2 grams or 1/142 of an ounce. Furthermore, each carat is divided into 100 points. Therefore, 1/4 carat diamond is considered as 25 points and 1/2 carat diamond is considered as 50 points and so on. Carat is also used in its abbreviated 'Ct' form. On the other hand, a 'Karat' is a measurement used to measure the purity of gold, with 24 karat being the purest. The measurement gauges how much gold vs. how much alloy is in the piece of jewelry. If a jewelry item contains 18 Karat Gold that means it has Eighteen Parts Pure Gold and Six Parts Other Metal Alloys. Karat is also used in its abbreviated 'kt' form.

Jewelry requires proper care and treatment for its longevity so that it can even be handed down as heirlooms to future generations without losing their shine and sparkle. Regular cleaning of Jewelry is essential to maintain shine and brilliance of jewelry's gemstones and metal. On wearing jewelry, it gets dirty as you use various skin and body care solutions such as soaps, lotions and even it becomes oily from your skin's natural oils. Even when you are not wearing them, they collect dust. You can clean your jewelry at home by your own by using soft brush, water and soap or by using readymade jewelry cleaners. You can also take services of a professional jeweler to keep jewelry clean. Jewelry should be stored individually in a soft cloth pouch or plastic zip-lock bags to ensure that a piece of jewelry or gemstone should not scratch other jewelry or gemstones. You should not wear jewelry while doing heavy work, housework or gardening as it can be scratched. You should avoid the situation where your jewelry comes in contact with chlorine bleach, hair spray or other chemicals because they can severely discolor and damage your jewelry as well as their settings. To learn more, click on Jewelry Care.

Jewelry is a personal ornament, such as a ring, bracelet, necklace or any other item made from jewels, precious metals or any other material. You must set your budget for buying jewelry and then explore all your options by considering cut, color, clarity and carat weight of a stone. By this way, youll find a wide range of jewelry in your price range.

When purchasing jewelry from a local jeweler, you can be sure that you are getting the true value for your money. Local jewelers provide you more personalized services because they intend to build a legacy of integrity & trust with their customers. Since local jewelers intend to build personal relations with their customers, they care enough to deal in only certified & best quality diamonds & jewelry. A local jeweler can better understand your taste & style and keeps it in mind when he goes on buying trips. Also, you can expect an honest professional advice and satisfactory attention combined with before and after sale services only from a local jeweler.

Gemstones are classified into two categories, Precious and Semi-Precious, on the basis of their characteristics.

Precious Stones
Gemstones which are highly valuable for their hardness and rarity, are known as Precious Stones. Precious Stones are generally expensive in comparison of Semi-Precious Stones.Precious stones include Diamonds, Emeralds, Rubies, and Sapphires.

Semi-Precious Stones
Gemstones those are valued for their beauty and not covered under any one of the four ‘Precious Stones’, are known as Semi-Precious Stones. Semi-Precious Stones are available in all price ranges from low priced to high priced. Semi-Precious stones are Alexandrite, Amethyst, Aquamarine, Citrine, Garnet, Iolite, Onyx, Opal, Pearl, Peridot, Tanzanite, Topaz, Tourmaline etc.

A birthstone is nothing but a gemstone only, which is associated with the date of one’s birth and the wearing of such birthstone is considered to bring good luck and health. Certain gemstones are believed to have Supernatural powers and their relationship with planets.Birthstones, on the basis of calendar months, are described as under:

January’s Birthstone – Garnet
February’s Birthstone - Amethyst
March’s Birthstone - Aquamarine
April’s Birthstone - Diamond
May’s Birthstone - Emerald
June’s Birthstone - Pearl / Alexandrite / Moonstone
July’s Birthstone - Ruby
August’s Birthstone - Peridot / Sardonyx
September’s Birthstone - Sapphire
October’s Birthstone - Opal / Pink Tourmaline
November’s Birthstone - Citrine / Yellow Topaz
December’s Birthstone - Turquoise / Tanzanite / Zircon / Blue Topaz

A Precious Metal is a metal with rare metallic chemical element and due to that is of high economic value. Precious metals are less reactive than most elements, have high luster, and have higher melting points than other metals. Gold, Platinum and Silver are considered as p recious metals and used extensively in jewelry.

Gold
Gold is an extraordinary and rare precious metal, with an unmatched combination of chemical and physical properties. Gold is the most non-reactive of all metals and it does not oxidize under ordinary conditions. No other metal is as malleable as gold. Pure gold is very soft and pliable, and alloys of different other metals are combined with pure gold to enhance its durability and strength, as well as creating a blush in the gold’s appearance with different color tones. 24 karat is 100 % pure gold, and it is more expensive and less durable than gold that is alloyed with other metals.

Platinum
Platinum, an extremely rare and expensive metal, is a silvery gray precious metal often used for setting or mounting high quality diamonds and gemstones. Platinum is a strong, durable and dense metal which is valued for its white color and purity.

Silver
Pure silver is very soft metal with its lustrous white color. Silver is used as jewelry metal well before the development of white gold alloys, and before platinum could be isolated. It is normally stable in pure air and water but tarnishes when exposed to ozone, hydrogen sulfide or sulfur.

Buying a perfect jewelry requires knowledge about Diamonds, Gemstone, Precious Metals and Settings & Finishing. Keep below points in mind while selecting jewelry for yourself or for your loved ones:

-Whenever you buy jewelry for your loved ones, always keep their personality and preferences in mind.
-When you decide to buy diamond or gemstone jewelry then you should always evaluate stones on 4Cs criteria.
-You should ensure that stones of your jewelry are properly polished and with perfect symmetry.
-You must ensure that there are no visible blemishes or imperfections on the diamonds, gemstones and on the metal.
-You should also check to make certain that fasteners, clasps and catches work properly and are secure.
-Beware of jewelry store lighting which usually consists of quartz or halogen bulbs.
-When buying gold jewelry, it is advisable to go for either 14 karat or 18 karat gold jewelry. You should never buy 24 karat gold jewelry because it is too soft, less durable and more expensive. You should also avoid buying less than 10 karat gold jewelry, as it appears dull.

While buying jewelry, you should not be in hurry or in pressure. You should buy it at your convenience and at your own pace. To learn more, click on Jewelry Buying Tips.

Wearing a ring on a particular finger represents some of the attributes of your personality. Here you can find what does wearing a ring on particular finger means:

-Thumb Ring is Poseiden (Individuality, Independence)
-Index finger Ring is zeus (Dominance, Power, Energy)
-Middle Finger Ring is Dionysus (Irreverence, Rebellion, Decadence)
-Ring finger is Aphrodite (Love, Romance, Connection)
-Pinky Ring is Ares (Conflict, Assertiveness, Competitiveness)
-No Rings is Hermes (Friendliness, Helpfulness, Adventure)

You can find everything you want to know about Diamonds, Color Stones, Precious Metals, Settings & Finishing and Jewelry in our comprehensive Education Center. Click on below links to learn more:

-Diamond Guide
-Gemstone Guide
-Precious Metal Guide
-Settings & Finishing Guide
-Jewelry Guide
-Jewelry Web Links